You’re building something.

A business, a career, a life that actually means something.

You’re in the right place

Purpose, Grace & Growth

Welcome, I’m Unini

I'm a business executive, commercial growth leader, coach, mentor, board member, a mother, a woman of deep faith - and someone who is genuinely happiest at a good table or in a new city.

At my core, I'm a woman on assignment - moving with intention, building with purpose, and showing up fully in every room I occupy.

I've spent my career at the intersection of strategy, sales, and growth, helping companies generate revenue, enter new markets, and build teams that deliver. I coach and mentor founders, sales leaders, and executives who are serious about growth and ready to do what it actually takes.

This space is where I share the lessons, frameworks, and hard-won insights from that journey. Practical. Honest. No fluff.

If something here resonates, you're in the right place.

This space is a soft landing, a quiet corner of the internet where I get to pour out what I’ve gathered. And maybe, just maybe, it’ll help you gather something for your own journey too.

How I Show Up

I've spent my career at the intersection of strategy, sales, and growth, helping companies generate revenue, enter new markets, and build teams that deliver. I coach and mentor founders, sales leaders, and executives who are serious about growth and ready to do what it actually takes.

CLE

Closers. Leaders. Entrepreneurs.

This is for those navigating sales, revenue growth, and leadership. Courses, content, coaching.

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Mentorship

Mentorship with Unini

A 12-week journey for women (or anyone) feeling called to lead in life and work. Personal. Practical. Grounded.

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Resources

Practical tools from the many hats I wear

Hub of tools, frameworks, and systems that I’ve created for managing my team, home, events and much more.

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Watch and Learn

Welcome from Unini

Join me as I share what I’ve learned so far in life and work.

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Lead Gen That Works

Practical strategies to find and attract the right customers.

This course teaches CLEs the practical, no-fluff strategies to find and attract the right leads, so that you can close deals faster and generate more revenue.

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Anchors

Growth is Sacred.
Excellence is a form of worship.
Leadership is stewardship.
There’s power in showing up even before it’s perfect.

Start here:

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The Latest

# 10.7

Success Stories

Business Growth

I have had the privilege of knowing Unini Campbell for over 15 years, and in that time, she has been more than a friend. She has been a force of nature in my personal and professional journey. Her expertise in sales and business growth is nothing short of exceptional, and I have witnessed firsthand how she transforms challenges into opportunities with strategic precision and unwavering determination. Unini’s ability to scale businesses is unparalleled. Her insights, guidance, and deep understanding of market dynamics have played a significant role in the growth of my company, personal businesses, and personal brand. She doesn’t just provide advice; she delivers actionable strategies that yield tangible results. Whether it’s identifying new market opportunities, driving revenue growth, or forging strategic partnerships, Unini executes with clarity and confidence.
Her track record speaks for itself: leading commercial growth at BudPay, driving market expansion across Africa, and advising high-impact startups. But beyond her impressive credentials, Unini is a leader who truly invests in people. She has an incredible ability to mentor, coach, and inspire individuals and teams to reach their highest potential. Her passion for business growth is matched only by her commitment to seeing others succeed.
I wholeheartedly recommend Unini to anyone seeking a visionary leader, a sales and business growth expert, or a mentor who truly understands what it takes to win in today’s market. Her impact is undeniable, and I am grateful to have her in my corner.

Funmilola Aderemi
Cofounder Pharmarun & friend of over a decade

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CLE

Working under Unini Campbell's leadership as Chief Commercial Officer at BudPay has been a valuable experience for my growth as a sales professional. What distinguishes Unini is her balanced approach to leadership - she sets clear expectations while providing the practical strategies needed to meet them.
Her sales insights have directly contributed to several of my successful campaigns/sales pitch, particularly her emphasis on understanding customer pain points before pitching solutions. When our team faced challenges with a particularly competitive market segment, Unini guided us to refocus on value proposition rather than price comparisons, which ultimately helped us secure and maintain key accounts.
Beyond tactical guidance, Unini creates an environment where motivation comes naturally. She celebrates wins appropriately while maintaining focus during challenging periods. Her firm hand during high-pressure situations demonstrates her commitment to results, yet she consistently shows consideration for team members' individual circumstances.
What I appreciate most is her authentic leadership style - she's transparent about challenges while inspiring confidence that we can overcome them together. Under her guidance, I've developed not just my sales techniques but also my resilience and strategic thinking as a growth professional. It truly has been inspiring work with Unini

MaryJane Okpala
Senior Growth Lead - BudPay

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Mentorship

Unini Campbell was my mentor through the WIMBIZ mentorship program in 2022, and her guidance was genuinely transformative. At the time, I was on a career path that didn’t align with my passion. I had taken the job simply because it was available. Through her mentorship, I gained clarity and direction, which led me to secure a fellowship at the Nigerian National Assembly with the Senate Committee on Foreign Affairs. From there, I transitioned into a role with an international NGO, working remotely from Nigeria.
Unini’s insights helped me navigate my career, provided business advice, and offered personal life guidance that helped me make more intentional decisions. Since then, I have continued to grow, access international opportunities, and build a strong foundation for my long-term goals. Her mentorship has been instrumental in shaping my journey.

Lubabatu Abubakar
WIMBIZ mentorship programme, 2022

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Mentorship

Unini Campbell is an extraordinary leader and mentor.
Over the past year, her guidance and patience have been pivotal in my personal and professional growth. Her dedication and unwavering support make her an invaluable asset to BudPay and my department (Marketing).
I am incredibly grateful for her impact and inspired by her ability to lead with purpose.
I look forward to achieving even greater milestones under her leadership.
Thank you, Unini, for everything you do!